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Event Details
This workshop is
for startup businesses who are entering ecommerce for the first time and
existing businesses that want to improve the performance of a currently
under-performing retail web presence. The content will be presented in
non-technical terms and use case studies and brand examples to
illustrate important points.
During this workshop you will find
out more about your online marketplace, how to analyse and understand
who shops online and what makes them buy. The key elements that need
to come together to make a successful ecommerce site, how to identify
which ones are relevant to your marketplace and the ways to use them.
How to promote your ecommerce site in various ways and the cost/benefits
that are involved.
The workshop will be delivered in sessions
with an opportunity to ask questions that are relevant to the subject
and your particular business.
The workshop sessions:
Who are your online
audiences?
- Finding out about your online visitors, what they do and how to get
through to them
- The rise of Social Networking and its impact on retailers
- Consumer power - what is is and how to work with it
How
to make ecommerce work for you
- Case studies of successful retailers &...
- How to be like them, but in your own way
- Planning for your new ecommerce website ( or updating your
current one)
- Managing your online presence
- Making ecommerce deliveries a WOW experience for the
customer...and for you .
Using Pay Per Click and other
online or offline marketing tools
- You may already be doing it, the essential checklist
- Pay per Click vs Search Engine Optimising
- Getting the best from Google and other search engines
- How to make technology work for YOU
- Practical tips to solve common online
Delegates
will get a workbook, PDF copy of a 60 Page practical tips publication
that this seminar is based on and a ecommerce project planner
Where
Monks Yard
Horton Cross Farm
Horton Cross
TA19 9PT Ilminster
United Kingdom
Hosted By
Blue Cedar Art Cafe Gallery
Blue Cedar, Glastonbury’s newest Art Gallery. Glastonbury, has a large creative community and we shall be putting on exhibitions featuring some of the best art from the area, though we shall also feature artists from further afield form time to time.
